Blue wool by Samuji

In the spirit of this period of winter sales, let me indulge myself in hyping one more Finnish designer:
Samuji ♥

My friends already know that I love beautiful clothes. I probably own too many of them too, no excuse for that. For quite a few years now, though, I've tried to follow one rule: buy less, but better quality. Small-series production or hand-made, ethical working conditions for the workers, low ecological impact on the environment, and so on. Clothes that could last a life-time (or several years at least!). Not that easy to find, but fortunately there are some brands in the fashion world that take interest in sustainable design.

Samuji was founded a few years ago by Samu-Jussi Koski, a Helsinki-based designer who used to work for Marimekko before starting up his own business and releasing his first own collection in 2011. Samuji's clothes are manufactured in Europe and Japan. Admittedly, they also come with a relatively high price tag, but that's just another reason to avoid impromptu purchases that end up in a pile at the back of one's wardrobe.

As for the style, it's classic and timeless, very simple and functional - so very Nordic according to my dear man, but at least this time he cannot complain about the colour!