France is the land of fashion and the French are oh-so chic, are they not? Well, as always, there are two sides to the story. If you only go to Paris, you will probably see a few examples of the famous French style, des Parisiennes dressed up in black dresses and with carefully chosen accessories. Then again, if you go to a countryside fair on an ordinary Sunday, people are prone to have a much more down-to-earth approach to their daily style.
Nonetheless, the French are still famous for their style and quite a few of my friends have renewed their wardrobes while visiting me here in Normandy. I am no stranger to French boutiques either. I confess that I do have a (sometimes surely too) soft spot for beautiful shoes and clothes. However, the "green fashion" that seems quite wide-spread in Finland, is still rather hard to find in France.
Ekyog is one of the rare French brands that propose so-called positive fashion, with traceability and ethical and eco-friendly production process. Last night I was invited to their private soirée to taste mini macarons and other délices and to discover their new autumn collection in advance. Very many pretty things indeed. Some probably worth noting down for Papa Noël.
As for the French chic, I'm afraid I'm still not quite there. Fortunately, my French hubby has by now got used to it. When I came home yesterday, he already knew what would be in the bag.
Something yellow.
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